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AI Nudges · Nice-to-Have · Product Review

Bond / Sukuk Maturity Card-sort 2.60 / 3 Tier 3 · RM

A before-maturity countdown for a bond or sukuk. The maturity is a factual alert (it can push), but reinvesting into securities is a Tier-3 decision — so the reinvestment routes to the advisor rather than completing in-app.

01

User Flow

The nudge fires 4–8 weeks before maturity. The investor reviews reinvestment with their advisor, asks for a reminder, or lets it run — reinvesting securities is Tier-3, so it routes to a human.

Start / End Screen / action Investor decision ↓ direction of flow
STARTBond enters its maturity window (4–8 wks out)
System
AI tracks the maturity
Flags a bond approaching maturity with no reinvestment set — from the investor's own holdings.
Did they tap the push?delivery path
Screen
Opens the alert card
Straight from the lock screen.
Screen
Sees a calm peek
Collapsed in-app — taps to expand. No ambush.
Screen · the nudge
The maturity card
Countdown → rate-at-stake → “why you're seeing this.” Factual, not pushy.
What does the investor do?
Screen
Reinvestment options
Reviewed with a licensed advisor (Tier 3) — new bond/sukuk, FD, or stay liquid.
Outcome
Sent to advisor ✓
Advisor sets up reinvestment with you.
ENDRecorded · auto-expires
State
Reminder set
Returns 3 days before maturity — time to decide without the rush.
↺ Resurfaces 3 days before maturity — back to  the maturity card
Action
Logged & suppressed
Reinvest with your advisor anytime.
ENDRuns to default at maturity
02

Interactive Prototype

Tap anything in the phone. Walk the guided path with the arrows, or try See reinvestment options → Send to my advisor, then open the bell to see the outcome recorded.

The journey
1
Trigger & pushLock screen
2
The maturity cardReview · Remind · Dismiss
3
Reinvestment optionsReviewed with advisor
4
OutcomeReview · remind · dismiss
5
Nudges centerReminder · countdown
9:41
Monday, 22 June
A
ALPHEYA · Depositsnow
Your AED 1,000,000 bond matures in 18 days. On 10 July the principal returns to your account.
↑ tap the notification to open
9:415G
Good morning, Khalid
Total portfolio value
AED 3.10M
For you
Your AED 1M bond matures in 18 days
On 10 July the principal returns to your call account.Review your options →
⌄
Bond maturity⌃
Your AED 1,000,000 bond matures in 18 days
It's an Emirates NBD bond at 4.5%. On 10 July the principal returns to your call account; reinvesting keeps it working — your advisor can review the options.
Time to maturity · 10 July 18 days
Reinvesting keeps the principal working — your advisor can review the options before the date.
If the AED 1,000,000 principal sits in the call account at 4.1%, it earns less than a reinvested bond or sukuk could — your advisor can compare.
Why you're seeing this›
Learn: what happens when a bond matures›
This bond
AED 1.0M
Coupon
4.5%
Your deposits
BD
Emirates NBD bondMatures 10 July · 4.5%
AED 1,000,000maturing
CA
Call accountInstant access
AED 220,0004.10%
SA
Savings accountTier 1
AED 120,0000.50%
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9:415G
Good morning, Khalid
Total portfolio value
AED 3.10M
Bond maturitynow
Your AED 1,000,000 bond matures in 18 days
It's an Emirates NBD bond at 4.5%. On 10 July the principal returns to your call account; reinvesting keeps it working — your advisor can review the options.
Time to maturity · 10 July 18 days
Reinvesting keeps the principal working — your advisor can review the options before the date.
If the AED 1,000,000 principal sits in the call account at 4.1%, it earns less than a reinvested bond or sukuk could — your advisor can compare.
Why you're seeing this›
Learn: what happens when a bond matures›
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Reinvestment options
What's at stake
If reinvested, the AED 1,000,000 can keep earning a coupon. Left in the call account at 4.1% it earns less than comparable bonds or sukuk — your advisor can compare and match to your profile.

Maturing bond

AED 1,000,000 · Emirates NBD bond · 4.5% coupon · matures 10 July.

Reinvest · reviewed with your advisor
New bond or sukuk
Similar-rated · advisor sets up
BEST RATE
~5.8%*
Fixed deposit
Capital certain
4.30%
Keep liquid
In call account for now
4.10%
9:415G
✓

Shared with your advisor

We've shared your maturing bond with your advisor to review reinvestment. Nothing changes without your say-so. No advisor? We'll arrange a callback.

Reinvesting a bond involves securities, so a licensed advisor handles it with you — never automatically.
Logged in your Nudges center as Sent to advisor — fully auditable.
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9:415G

Reminder set

We'll remind you 3 days before maturity, so the decision doesn't slip.

Reminds you 7 July3 days before the 10 July maturity
Reinvest anytimeTalk to your advisor whenever you like
Quiet until thenNo push or badge — it just waits in the background
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9:415G

Alert dismissed

Got it. On 10 July the principal returns to your call account; you can arrange reinvestment with your advisor anytime.

Getting too many of these? Adjust maturity & cash alerts in Settings → Notifications.
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9:415G
←Notification settings
Maturity & cash
FD, bond, structured deposit, idle cash
Portfolio alerts
Drawdowns, risk & drift
Engagement & reviews
Monthly review, milestones
News & insights
Events on your holdings, peer context
Educational
Concept explainers · off by default
Push notifications
Lock-screen, time-critical only

We cap notifications at 2–5 per week across all channels — counted globally, not per category. You can turn any category off without losing the others.

9:415G
Your nudges
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What happens when a bond matures

When a bond or sukuk matures, the principal returns to your account with any final coupon. Until reinvested it sits at the call-account rate — usually lower than a fresh bond or sukuk. An advisor can review comparable options.

Why you're seeing this

What triggered it

A bond in your holdings is approaching its maturity date with no reinvestment set.

What it used

Only your own account data — nothing is shared outside the app.

How it's created

Our AI selects from a pre-approved library of nudges. It doesn't write investment advice, and every nudge it sends is logged.

How often

You'll never get more than 2–5 nudges a week, counted across push, email and in-app.

You're in control

Mute or fine-tune any nudge category whenever you like.

Try See reinvestment options → Send to my advisor, or Remind me closer, then open the bell.
03

Habit Building

The habit here is never missing a roll-off. Once the investor sees the radar catch a maturity weeks early — and that it loops in a human for the securities decision — they stop tracking dates themselves.

8 weeks out
Early heads-up
The bond enters its maturity window. The first nudge arrives calm and early — weeks before the date.
Trust: caught it for me
3 days before
Gentle final reminder
If he asked to be reminded, a single, well-timed nudge lands before the date — so nothing slips through the cracks.
Trust: it didn't forget
Maturity day
Reinvested on time
The advisor sets up the reinvestment in time. The principal never sat idle — it kept working without him chasing the date.
Habit: starts to form
Next cycle
Trusts the radar
Across his next deposits, Khalid stops tracking maturities himself. The app watches every one — he just decides when asked.
Habit: established
The guardrail that protects the habit: maturity nudges are event-driven only — they fire inside the 4–8 week window, never on a schedule — and sit under the global 2–5 per week cap. Every reminder is earned by a real, dated event, so the investor never learns to tune them out.