← All prototypes
AI Nudges · Must-Have #1 · Product Review

Portfolio Drawdown Alert Card-sort 3.00 / 3

The highest-scoring nudge in research. When markets dip, this alert reassures the investor instead of triggering a panic sell — a factual, event-driven moment that earns trust because it's tied to something verifiable in their own portfolio.

01

User Flow

From trigger to outcome — with the investor's decision point and the snooze loop drawn out. The goal isn't a transaction; it's the confidence to stay the course.

Start / End Screen / action Investor decision ↓ direction of flow
STARTPortfolio dips −6.2% this week
System
AI detects the move
Past the investor's −5% weekly threshold, on their own portfolio.
Did they tap the push?delivery path
Screen
Opens the alert card
Straight from the lock screen.
Screen
Sees a calm peek
Collapsed in-app — taps to expand. No ambush.
Screen · the nudge
The alert card
Fact → visual → “why you're seeing this.” No buy or sell.
What does the investor do?
Screen
Evidence & reassurance
Zoom out, reframe vs. the long-term plan, show past dips recovered.
Outcome
Stays the course ✓
No transaction. Auto-expires on recovery.
ENDRecorded in Nudges Center
State
Waits in Nudges Center
7-day countdown · silent · no push or badge.
↺ Resurfaces in 7 days — or instantly on a further −3% — back to  the alert card
Action
Logged & suppressed
Routes to per-category controls.
ENDWon't show this dip again
02

Interactive Prototype

Tap anything in the phone. Use the arrows to walk the guided path, or try Snooze then open the bell to see how it waits with a countdown.

The journey
1
Trigger & pushLock screen
2
The alert cardSee · Snooze · Dismiss
3
Evidence & detailContext that reassures
4
OutcomeStay · snooze · dismiss
5
Nudges centerSnoozed · countdown
9:41
Monday, 22 June
A
ALPHEYA · Portfolionow
Your portfolio is down 6.2% this week. Here's some context on what's happening.
↑ tap the notification to open
9:415G
Good morning, Khalid
Total portfolio value
AED 2,452,800
For you
You've weathered dips like this before
Down 6.2% this week — but your last 2 recovered in 4–7 months.See where you stand →
⌄
Portfolio alert⌃
Your portfolio is down 6.2% this week
Take a breath before reacting. See how this compares to your long-term plan — and what happened after past dips just like it.
Past 7 days−6.2%
Selling into this dip would lock in −AED 162,140 — pullbacks like this have historically recovered within 4–7 months.
Why you're seeing this›
Learn: why dips are normal›
This week
−6.2%
YTD return
+4.1%
Cash
8.2%
Asset allocation vs target
Equities 62% Fixed income 30% Cash 8%
Top holdings
EM
Emaar Properties1,240 shares
AED 512,400−3.1%
FAB
First Abu Dhabi Bank3,800 shares
AED 486,200−2.4%
GE
Global Equity FundUSD tranche
AED 720,900+0.8%
Home
Portfolio
1Nudges
More
9:415G
Good morning, Khalid
Total portfolio value
AED 2,452,800
Portfolio alertnow
Your portfolio is down 6.2% this week
Take a breath before reacting. See how this compares to your long-term plan — and what happened after past dips just like it.
Past 7 days−6.2%
Selling into this dip would lock in −AED 162,140 — pullbacks like this have historically recovered within 4–7 months.
Why you're seeing this›
Learn: why dips are normal›
Home
Portfolio
1Nudges
More
What happened this week

The move in context

Your portfolio fell 6.2% over 7 days. Zoom out — the dip is small against your long-term path. Your portfolio is built for a 10+ year horizon, not 10 days.

this week

5-year view · this week's dip marked in red

If you stay invested
History favours patience. Investors who held through past dips like this recovered, on average, within 4–7 months. Selling now would lock in the −6.2%.

Past pullbacks recovered

Mar 2020 · −12% in a weekrecovered 5 mo
Oct 2022 · −8% in a weekrecovered 4 mo
This week · −6.2%in progress
9:415G
✓

You're staying the course

Smart move. We'll keep watching and send you a calm summary once the volatility settles — no need to check obsessively.

This alert will auto-expire when your portfolio recovers past −2%. We won't nag you about the same dip.
Your next scheduled check-in: Monthly review, 1 July.
Home
Portfolio
Nudges
More
9:415G

Snoozed for 7 days

No reminders about this dip for now. We'll quietly bring it back — and sooner only if something material changes.

Returns Monday 29 JuneIn 7 days — appears back in your feed & nudges center
Wakes early if it worsensIf your portfolio drops another 3%+, it returns immediately
Quiet until thenNo push, no badge — it just waits in the background
Home
Portfolio
1Nudges
More
9:415G

Alert dismissed

Got it — we won't show this dip again. You're always in control of what you receive.

Getting too many of these? Adjust drawdown alerts and thresholds in Settings → Notifications.
Home
Portfolio
Nudges
More
9:415G
←Notification settings
Portfolio alerts
Drawdowns, risk & drift
Maturity & cash
FD, bond, structured deposit, idle cash
Engagement & reviews
Monthly review, milestones
News & insights
Events on your holdings, peer context
Educational
Concept explainers · off by default
Push notifications
Lock-screen, time-critical only

We cap notifications at 2–5 per week across all channels — counted globally, not per category. You can turn any category off without losing the others.

9:415G
Your nudges
Home
Portfolio
Nudges
More
Why dips are normal

Markets move in cycles. Over a long horizon, pullbacks of 5–10% are common — and historically they've recovered. Reacting to a dip is what turns a temporary fall into a permanent loss.

Three things worth remembering

  • Dips are frequent. In a typical year a portfolio sees a double-digit fall at some point — yet most years still finish higher.
  • Recovery is the pattern. Pullbacks of this size have historically recovered in months, not years.
  • Selling makes it real. A fall on screen is a paper loss; it only becomes permanent if you sell into it.

Time in the market, not timing it

The market's best days often cluster right after its worst ones. Missing just a handful of them can erase years of returns — which is why staying invested is how a long-term plan does its work.

Why you're seeing this

What triggered it

Your portfolio moved more than your −5% weekly alert threshold this week.

What it used

Only your own account data — nothing is shared outside the app.

How it's created

Our AI selects from a pre-approved library of nudges. It doesn't write investment advice, and every nudge it sends is logged.

How often

You'll never get more than 2–5 nudges a week, counted across push, email and in-app.

You're in control

Mute or fine-tune any nudge category whenever you like.

Try Remind me in a week, then open the bell to see it waiting with a countdown.
03

Habit Building

One alert doesn't build a habit — a pattern of helpful, accurate, non-selling moments does. Here's how trust compounds across the first few months for the same investor.

Week 1
First drawdown alert
Markets dip −6.2%. The alert reassures instead of selling. Khalid reads the context and stays the course — his first proof the app has his back.
Trust: earned by being factual
Week 3
Recovery confirmed
The portfolio recovers past −2%. The alert auto-expires with a short, calm summary — "you were right to wait." The advice proved accurate.
Trust: confirmed by outcome
Month 1
Monthly review anchor
A gentle monthly review arrives. Khalid recognises the pattern and opens it himself — the nudge is becoming a routine, not an interruption.
Habit: starts to form
Month 3
Calm by default
Next dip, he doesn't panic-check. He trusts the app to surface only what matters — and to stay quiet otherwise. The behaviour has stuck.
Habit: established
The guardrail that protects the habit: a hard cap of 2–5 nudges per week, counted across push, email and in-app. The habit is built on restraint — every nudge that fires has earned its place, so the investor never learns to ignore them.